A global
initiative, led by Union for International Cancer Control, World Cancer Day is
observed every year on 4th February to raise awareness, educate and promote
personal, collective, and government action to save millions of preventable
cancer deaths.
This World Cancer
Day, Milann – India’s leading chain of fertility clinics, and a subsidiary of
HCG Cancer Hospital, Bengaluru, one of India’s leading cancer care specialists
come together for the digital campaign #PledgeToPreserveFertility to
#CloseTheCareGap to raise awareness amongst people diagnosed with cancer. The
purpose of the campaign is to educate people so that they can make informed
choices to preserve their fertility before they begin cancer treatments.
Talking about the
#PledgeToPreserveFertility campaign, Dr. Vishal Rao, Country Director – Head
Neck Surgical Oncology & Robotic Surgery at HCG Cancer Centre Bengaluru,
who is also spearheading the digital campaign said, “In the global fight
against cancer, there is an urgent need to define targets and timelines to
address and close the care gaps. One such significant and neglected aspect is
fertility and cancer.
We live in a time
of awe-inspiring advances that have seen the survival rates for many cancers skyrocket.
In most countries around the world, however, many people are unable to
effectively access adequate care to fertility, even when the infrastructure and
expertise exist. This is the “equity gap” – and it is costing lives. (In)equity
and (in)equality have both been pertinent to aspect of fertility and cancer
care. Equality = Sameness. Inequality refers to the uneven distribution of
resources. Equity = Fairness. Inequity means unjust, avoidable differences in
care or outcomes.
These initiatives
taken by HCG and Milaan will play a key role in addressing the inequality in
access to fertility care that exists between populations and areas and will go
a long way in ensuring radical healthcare transformations at the community
level.”
On joining hands
with HCG for the awareness campaign, Dr. Kamini A. Rao, a Padma Shri awardee
and Founder and Chief Mentor of Milann, said, “We are glad to be associated
with HCG for the campaign and spread awareness amongst people. We understand
the power of working together for the cause and educating people about the
life-threatening disease and being able to help them in understanding the issue
in a better way”.
A lot of people
diagnosed with cancer do not know that cancer treatments can adversely impact
their ability to have children and when they find out, it’s often too late. In
women, chemotherapy and radiation can lead to premature ovarian failure. In
some cases, reproductive organs are permanently affected. For men, chemotherapy
and radiation can lower sperm counts or decrease sperm movement, leading to
difficulty causing a pregnancy. While sperm counts may rebound, it may take
months or years.
Depending on age,
gender and, type of cancer, and treatment there will be many options before the
patient. The most common fertility preservation methods for adults include
Sperm Cryopreservation, Oocyte Cryopreservation, and Embryo Cryopreservation.
Through
#PledgeToPreserveFertility campaign, Milann aims to educate and spread
awareness about preserving fertility amongst cancer patients who are undergoing
cancer treatments. In light of World Cancer Day’s theme of closing the care
gap, Milann will also offer patients diagnosed with cancer the benefit of the
first year of cryopreservation free. Cryopreservation is the process where biological
material – cells, tissues, or organs – are frozen to preserve them for an
extended period of time.
Milann is deeply
committed to helping oncologists, hospitals and patients diagnosed with cancer
get the resources, advice, and help they need for fertility preservation. The
campaign is built on three pillars – Educate: spread awareness around the
fertility preservation process before starting with cancer treatments, Enquire:
ask patients to address the issue with their Oncologist and a fertility expert
before they begin the treatment, and lastly Guide: where cancer patients or
their families can visit the Milann website and get all relevant resources
related to fertility preservation before the cancer treatment.